Reputation is what gives companies, countries, and individuals a licence to operate. But managing that reputation is no easy task in an era where a single tweet can change everything in seconds. It’s what we call the new communications world, and it has implications for everything you might consider doing or avoiding. And, if you want to maintain, or even build your reputation, you’re going to have to spend a few moments thinking how to do this.
A new level of scrutiny
Our age has created a new set of communications rules. There’s a citizen photographer on every street. There’s an activist investor watching every transaction. And there’s a cyber stalker for every indiscretion. We live in a world of high velocity digital stories. And although it’s new technology that has created this pace, the best solutions aren’t necessarily digital. Sometimes it takes a well honed nose for a credible narrative to steer you into opportunity.
