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What do deals look like in a world of fast story making? Well, they now take place in a contested communications environment – the financials of a deal are no longer enough to guarantee success.

Business must speak to a greater number of societal goals and audiences, when they’re trying to get a deal over the line. You can be fighting a media campaign at the first hint of a leak and old school Financial PR methods are past their sell-by date.

At a minimum, companies must have a story on the following:



Explaining why rewards for senior executives are justified.


Reassuring how parties who depend on the transaction for their income won’t be adversely affected.

The home nation

Show how the deal is good for the wider country.