Sustainability has come a long way. A peripheral subject 20 years ago, it is now at the heart of the boardroom under the guise of ESG. ESG is the lens through which investors view Sustainability.
Investors are now voting with their money and propelling ESG investing from the margins to the real economy. Companies getting it right are attracting capital and retaining long term investors, but fulfilling ESG requirements can be confusing, challenging and time consuming. Business leaders must recognise that marrying purpose and profit is now a reputational imperative.