Reputation is what gives companies, countries and individuals their licence to operate. But managing reputation is no easy task in a world where a single tweet can change everything in seconds – it’s what we call the new communications order. If you want to maintain or enhance your reputation this new order has implications for everything you might say or do.
A new level of scrutiny
A new set of communications rules has emerged. There’s an activist investor watching every company and a citizen photographer on every street. It’s harder than ever to stand out from the crowd. There are rent-a-quotes everywhere just waiting to comment.
We live in a world of high velocity stories.
And although it’s new technology that has created this pace, the best solutions are both new and traditional.