Our relations with media owners such as the Financial Times, Economist and Euromoney extend beyond editorial to include roundtables, events and awards. One of our most long lasting ideas was the FT/ ArcelorMittal Boldness in Business Awards (https://live.ft.com/Events/2019/FT-ArcelorMittal-Boldness-in-Business-Awards), which has now been going for more than 10 years. Boldness was the theme of ArcelorMittal’s advertising campaign and an integral part of its culture. We proposed a partnership with the FT to celebrate those companies who embody the value of Boldness.
Boldness in Business
Boris Johnson presenting the awards
The Grosvenor House