Issues and Crisis Communications

Issues happen all the time to companies while crises are less frequent – but both affect your reputation. Do you know how to communicate to stop an issue becoming a crisis? Are you one of those companies who hopes “a crisis won’t happen to us”?

How you cope and communicate during a crisis will affect your long term reputation, your licence to operate and shareholder value. At worst, it can be an existential threat to your company.

The golden rule of crisis communications is to prepare in advance. You cannot construct a crisis strategy, once the crisis has begun.

Thoburns’ crisis team provides expert counsel, crisis preparedness plans, training and simulation exercises to help you face all your stakeholders, whatever your crisis or issues are.

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