Corporate Communications

As Warren Buffett famously put it: “We can afford to lose money, even a lot of money. But we can’t afford to lose reputation, even a shred of reputation.”

To optimise and protect its reputation, a modern company has to present a compelling story, which resonates with diverse stakeholders, across all communications channels. This is all set in the context of a rapidly changing environment:

  • A 24/7 media scrutinising more than ever before;
  • Increased shareholder activism;
  • Brand values rising in importance, both to external audiences and employees; and
  • The need for corporate communications to complement Financial PR, Public Affairs and other disciplines.

There is no ‘one size fits all’ strategy to tackle these challenges – but Thoburns has you covered – creativity and experience across all aspects of reputation management.

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